MASTER IN FASHION DIRECTION: BRAND & COMMUNICATION MANAGEMENT
IN THE WORLD OF FASHION, IMAGE IS CRUCIAL
It is not just about the fashion shows or shootings, of course: the big brands have a true cultural identity, be a new avant-garde or a century-old heritage. It is a capital built through careful branding and communication strategies, which can make the fortune – or the ruin – of even the biggest fashion houses. Knowing how to valorize these areas and how to design communication capable of leaving a mark is one of the most complex – and most rewarding – jobs one can do in the world of Fashion and Luxury.
The Master in Brand & Communication Management trains the specific figure who deals with the communication and voice of a brand at 360°: from advertising campaigns, events, press releases, and public relations to social media. A figure that – today more than ever – is among the most in-demand by fashion brands: Gen-Z and new market segments are radically transforming the typical communication, media, and digital scenario. The DNA of brands, the ‘myth-making’ strategies, and the cultural heritage of brands are translated into new languages and cultures: from digital to physical fashion. That’s why fashion brands are looking for a new generation of communication professionals: capable of managing digital change. That’s exactly what you will learn to do in this master’s course.
The Master Course is completely in English
During the whole course an Italian – English bilingual Teaching Assistant will be available for both Italian and foreign students.
Key facts
- Welcome day: January 19, 2024
- Orientation week: January 22-26, 2024
- Ceremony and lectures’ start: January 29, 2024
- Lectures’ end: October 18, 2024
- Internship: starting from October 2024
- Duration of the Master: 1 year, 1200 hours
Location: BY PRESENCE on campus, Milan. It’s possible to attend the Master by distance too.
Tuition Fee: 16.800€
Discover more https://www.milanofashioninstitute.com/en/masters/bcm/
